With just 8 days until “The Devil’s Pâtissier” is officially released I’ve been doing a lot on promotion.
By that I mean I’ve been doing a lot of research about it, but not actually pressing the button so to speak. Mostly this is because of the many different options I have, and trying to work out which is the best for my and this short story that I want people to read.
The obvious route is to use a book promotion site, but there are so many of them that it is hard to choose. Certainly the theme here seems to be too much choice.
There’s also the opportunity to make the story free, either for a period through Select or for good. I would hope that would drive up sales (downloads?) and potentially some reviews, but between pre-orders for this and the second short, it doesn’t seem right somehow. I think that I’d like to see how “The Devil’s Pâtissier” does in its own right as a 99 (pence/cent) book first, before I start to drop it down to free.
So, the idea I’m toying with is to have another story that is free that can be released close to this one and perhaps drive sales that way. It would be set in the same universe, and have the same characters but perhaps be a little shorter that the current works which are coming in at around 50 pages/10,000 words. I’ve got a little leeway as the first two shorts are finished and edited, so I’m fine up until the end of December when the third is due to hit. However, I still want to get that one and the fourth completed by the end of the year.
Somehow I need to find time to write something completely new, which can fit in the timeline, and which I can offer up as close to the release of “The Devil’s Pâtissier” as possible. It needs to be of good enough quality so that when it is promoted, and people end up downloading it, it can entice them back to buy the rest of the stories in the series.
Another challenge then.